A comprehensive framework of 100+ B2B commerce capabilities. Benchmark your digital maturity across 17 categories including Account Management, Checkout, Order Management, CPQ, and more.
A unified customer view serves as the foundation for personalization in B2B commerce. Account 360 pages consolidate account information, order history, preferences, and relationships into a single view, enabling better customer service and account management.
Account hierarchy is an emerging enterprise differentiator, with major vendors investing heavily in this capability. It enables organizations to manage complex B2B relationships, including parent-child account structures, multi-location operations, and centralized purchasing.
Self-serve onboarding is cited as a key capability for modern B2B commerce platforms. Account registration enables buyers to create accounts, submit business information, and begin purchasing without manual intervention.
AI-powered chatbots provide instant customer support and assistance, with 42% year-over-year growth in adoption. Chatbots are cited as a strategic differentiator in B2B commerce, enabling 24/7 support and reducing operational costs while improving customer experience.
Account-specific product catalogs are emphasized by all major analysts as a fundamental B2B commerce capability. Contract catalogs ensure buyers only see products and pricing relevant to their agreements, improving the buying experience and reducing errors.
Contract pricing workflows are a B2B differentiator, enabling buyers to leverage negotiated pricing agreements during checkout. This capability ensures buyers receive correct pricing and simplifies the ordering process.
Employee management capabilities connect to account hierarchy trends, allowing organizations to manage internal users and their roles within the commerce platform. This feature is essential for enterprise B2B commerce implementations.
Faceted search allows buyers to filter products by multiple attributes simultaneously. As a technical term that buyers actively research, faceted navigation is crucial for B2B commerce platforms and helps earn visibility in AI-powered search results.
Frequently asked questions content earns direct citations in AI-powered search results. FAQPage schema markup is highly effective for SEO, making FAQ capabilities a critical feature for B2B commerce platforms seeking visibility in modern search environments.
Guided search provides step-by-step navigation through complex product catalogs, helping buyers refine their selections based on specific requirements. This feature is essential for B2B commerce platforms handling extensive product catalogs with strong commercial intent.
Real-time inventory availability is critical for B2B buyers making purchasing decisions. Accurate inventory data prevents order errors, improves customer satisfaction, and enables better supply chain planning.
Supply chain visibility is increasingly important for B2B buyers. Lead time information helps buyers plan purchases and manage inventory, making this a critical capability for modern B2B commerce platforms.
Single sign-on (SSO) capabilities are growing with enterprise adoption, with frictionless login emphasized as a key requirement. SSO improves security, reduces password fatigue, and streamlines access for enterprise buyers.
AI-powered natural language search enables B2B buyers to find products using conversational queries. With 67% of companies using AI/ML in search, this capability represents the #1 B2B commerce trend, transforming how buyers discover and purchase complex B2B products.
Order visibility is essential for self-service portals, enabling buyers to view order status, line items, pricing, and shipping information. Detailed order information reduces support inquiries and improves customer experience.
Self-service access to order data is a core B2B expectation. Order history enables buyers to track purchases, reference past orders, and streamline the reordering process.
CSV and bulk ordering capabilities are technical B2B features with strong buyer intent. Order uploads enable buyers to place large orders efficiently, making this capability essential for B2B commerce platforms serving enterprise customers.
Customer-specific pricing is a fundamental B2B differentiator, enabling personalized pricing based on contracts, volume commitments, and account relationships. Pricelists are essential for B2B commerce platforms serving enterprise customers with negotiated pricing.
Core commerce functionality with substantial search volume, product catalogs are the foundation of B2B commerce platforms. A well-structured catalog enables buyers to discover, compare, and purchase products efficiently.
Visual CPQ (Configure, Price, Quote) is trending rapidly, with self-service product configuration cited as a 2025 priority for B2B commerce. This capability enables buyers to customize products to their exact specifications, driving higher conversion rates and customer satisfaction.
Minimum order quantity (MOQ) and incremental order quantity (IOQ) are B2B-specific terms with strong commercial intent. These capabilities ensure buyers understand ordering requirements and help suppliers manage production efficiency.
Personalized promotions are growing in importance for B2B commerce. Account-specific promotions and discounts enable suppliers to drive sales, reward loyalty, and respond to competitive pressures.
Multi-stage approval workflows are an enterprise differentiator, enabling organizations to enforce purchasing policies and maintain control over spending. Quote approvals are essential for B2B commerce platforms serving regulated industries and large enterprises.
Interactive quote negotiation is cited as a critical B2B function, enabling buyers and sellers to collaborate on pricing, terms, and product configurations. Quote details provide transparency and facilitate the sales process.
Quote tracking and communication are increasingly important for B2B buyers. Quote history enables buyers to reference past quotes, track negotiations, and make informed purchasing decisions.
33% of buyers list repeat orders as the most important feature in B2B commerce. One-click reordering is a conversion driver, enabling buyers to quickly repurchase frequently ordered items and reducing friction in the buying process.
Role-based permissions are essential for enterprise B2B commerce platforms. Role assignment enables organizations to control access to features, data, and purchasing capabilities based on user responsibilities.
Automated replenishment is growing in importance for B2B commerce. Scheduled shipments enable buyers to set up recurring orders, reducing manual effort and ensuring consistent supply.
Role-based access control allows account administrators to manage user permissions without vendor intervention. This self-service capability is a key B2B differentiator, enabling enterprises to maintain security and compliance while scaling their commerce operations.
Search engine optimization capabilities for B2B commerce platforms enable products and content to rank in organic search results. Buyers frequently search for SEO capabilities when evaluating commerce platforms, making this a critical feature for platform selection.
Self-service support ticket management reduces support costs while empowering buyers to track and manage their service requests. This capability is increasingly important as B2B buyers expect self-service options for issue resolution.
Real-time shipment tracking is consistently cited as essential by B2B buyers and has high search volume. This capability provides visibility into order fulfillment and delivery status, improving customer satisfaction.
Enterprise buyers actively research multi-user portal capabilities for managing team access and permissions. User management is fundamental for B2B commerce platforms serving organizations with multiple buyers and approvers.